Refreshed and Renewed: Schlegel und Partner’s logo appears in a new look reflecting the spirit of the company

On July 31, 2015, the executive partners Dr. Katja Flascha, Silke Brand-Kirsch and Dierk Plümer unveiled the new Schlegel und Partner-Logo.

The biggest innovation is the included tagline “your market insighters®”, which has been used as a claim since 2010. At the beginning of this year, “your market insighters®” was registered as a logotype. It describes Schlegel und Partner’s basic strengths: the expertise and understanding of target markets and the ability to predict and evaluate current and future developments. Schlegel und Partner delivers valuable analyses and insights – opening up new horizons and opportunities for a global clientele.

Still, the logotype is rooted in history. “We did not want to lose our ties, neither to our original logo that we used for many years, nor to our “Schlegel-green” color. However, we have grown and developed. It is time to express this through the new look.” (Jasmine Letschnig, Partner/ Director Corporate Communications and Culture).

The new logo follows the modern trend to incorporate soft lines and reduced forms, but at the same time references the original color scheme of the former logo.

Schlegel und Partner stands for sustainability, partnership, versatility, enthusiasm and expertise. The new logo conveys exactly these values to clients, partners and employees.