Agritechnica: SuP is visiting the leading European agro-tech trade fair

11/11/2025

KI, robotics, networking and data usage are central topics at this year’s Agritechnica, which runs from November 9th to 15th  in Hanover. The leading European agro-tech trade fair offers insight into an industry in transition. In the context of global trade crises and unpredictable impulses of agricultural policy in the European Union and its member states, sub segments and niche markets are differentiating ever further.

Understanding the adaptation strategies of the industry’s players is essential for forecasting the future market environment. How can manufacturers of agricultural machinery harness industry trends and adapt their product portfolios to meet new conditions? Which measures must be taken, and what strategic levers need to be set?
As a visitor to Agritechnica, Schlegel and Partners looks forward to exchanging ideas with decision makers from the sector. Let’s discuss what we need today and what steps must be taken to feed tomorrow’s world. We are excited about engaging conversations and a productive dialogue at Agritechnica 2025!

Are you interested in further information?
Please do not hesitate to contact us:

Martin Beck
Phone number +49 6201 9915 11,
martin.beck@SchlegelundPartner.de

Dr. Isabelle Symonds
Phone number +49 6201 9915 10,
isabelle.symonds@SchlegelundPartner.de